The discourse of bounded rationality in academic and policy arenas: pathologising the errant consumer
从哲学和知识社会学视角批判经济学中的有限理性话语，认为该话语将易受次优市场结果影响的消费者视为异常和需要矫正的偏差者，从而为行为干预政策提供合法性，但转移了对市场环境、企业行为及经济规范基础的关注。
This article draws on perspectives in philosophy and the sociology of knowledge to critically review the discourse of bounded rationality within contemporary economics. It is argued that the discourse pathologises consumers who are susceptible to sub-optimal market outcomes, treating their behaviour as abnormal and treating individuals as deviants in need of rehabilitation. It is claimed that by this means new forms of policy are legitimated, specifically behavioural remedies designed to draw apparently errant consumers towards behaviour that conforms more closely to the standard (that is, neoclassical) model of decision making. It is argued that the upsurge of interest in these behavioural remedies distracts attention from facets of the individual's environment, such as the characteristics of markets and the behaviour of firms, and also the set of norms and beliefs underpinning the economic system. Copyright , Oxford University Press.