Business-Level Competitive Strategy: A Contingency Link to Internationalization
研究了企业面对国际环境时是否会调整业务层面的竞争定位，通过比较国内企业与国际化企业的战略差异，发现国际化是影响战略内容的重要权变因素。
The contingency fit between the organization and its environment suggests strategic adaptation to contextual conditions. Thus, it may be expected that businesses will use different strategic positioning when confronting an international context. To determine if such a difference does exist, an analysis of the business-level strategy of domestic businesses was compared to businesses engaged in domestic and international activities. Group differences existed suggesting the importance of internationalization as a contingency variable to examining the content of business-level strategy.