Do the Stories They tell get them the Money They Need? The Role of Entrepreneurial Narratives in Resource Acquisition
研究创业企业如何通过讲故事(叙事)来获取资本,分析了招股说明书中的身份构建、故事阐述和情境嵌入对资源获取的影响。
Adopting a narrative approach to resource acquisition research, we examine the effects of storytelling on a firm's ability to secure capital. We argue that narratives help leverage resources by conveying a comprehensible identity for an entrepreneurial firm, elaborating the logic behind proposed means of exploiting opportunities and embedding entrepreneurial endeavors within broader discourses. Qualitative analyses of all 1996–2000 initial public offering prospectuses in three high-tech industries reveal how identity constructions, story elaboration, and contextual embedding are invoked within narratives. Our quantitative findings show how these aspects of an entrepreneurial narrative impact resource acquisition net of previously emphasized factors.