The Attractiveness of Names
研究了熟悉度如何影响人们对名字的喜好，提出偏好反馈假说解释名字流行趋势的循环变化，对理解文化偏好形成有参考价值。
After a brief account of the importance, and neglect, of the psychological study of names, the role of familiarity in liking for names is investigated. Some empirical research on first names and surnames is set in the context of two opposing theories in experimental aesthetics: the “mere exposure” and “inverted-U” hypotheses. A preference-feedback hypothesis that enables us to resolve some apparently contradictory results from the experiments, and to account for the existence of cyclical vogues in first names and other cultural items, is proposed.