ENERGY CONSERVATION “NUDGES” AND ENVIRONMENTALIST IDEOLOGY: EVIDENCE FROM A RANDOMIZED RESIDENTIAL ELECTRICITY FIELD EXPERIMENT
通过随机现场实验发现，向家庭提供用电反馈的节能“助推”对政治自由派的节能效果是保守派的2到4倍，保守派更可能退出或不喜欢该报告。
“Nudges” are being widely promoted to encourage energy conservation. We show that the popular electricity conservation “nudge” of providing feedback to households on own and peers’ home electricity usage in a home electricity report is two to four times more effective with political liberals than with conservatives. Political conservatives are more likely than liberals to opt out of receiving the home electricity report and to report disliking the report. Our results suggest that energy conservation nudges need to be targeted to be most effective.