Evaluating Planned Organizational Change: A Method for Assessing Alpha, Beta, and Gamma Change
提出一种方法,用于区分和评估组织变革中的三种变化类型:阿尔法、贝塔和伽马变化,帮助研究者更准确地测量变革效果。
James R. Terborg, George S. Howard, Scott E. Maxwell, Evaluating Planned Organizational Change: A Method for Assessing Alpha, Beta, and Gamma Change, The Academy of Management Review, Vol. 5, No. 1 (Jan., 1980), pp. 109-121