Do Competitive Priorities Drive Adoption of Electronic Commerce Applications? Testing the Contingency and Institutional Views
比较权变理论和制度理论对电子商务采纳的解释力，基于九国三行业的调查数据，发现制度因素比竞争优先级更能预测企业是否采用电子商务。
This paper expands on recent research by Huang and colleagues examining the drivers of electronic commerce (e-commerce) adoption. Two competing theories are evaluated as predictors of e-commerce adoption: contingency theory and institutional theory. For the contingency view, we focus on three strategic priorities (cost, flexibility and delivery), and for the institutional view, we examine three institutional factors (region, industry and information technology benchmarking). The model is evaluated with logistic regression analysis using survey data from nine countries and three industries. While contingency theory is the norm in the literature, we find only limited evidence that competitive priorities guide e-commerce adoption. By contrast, institutional factors have greater explanatory power.