Women Entrepreneurs in Romania, Poland, and the United States: Cultural and Family Influences on Strategy and Growth
研究了罗马尼亚、波兰和美国女性企业家的文化与家庭背景如何影响其战略、机会和成长障碍,采用定性和定量方法收集母语深度信息。
This study investigated the impact of culture and family on the strategies, opportunities, and barriers to growth for women entrepreneurs from Romania, Poland, and America. The purpose of this research was twofold: to gather information on women entrepreneurs cross-culturally and to construct and integrate the perspective of the woman business owner in relation to the broader family and cultural context in which she is located. A design incorporating qualitative and quantitative measures was used to collect in-depth information in the language of the entrepreneurs. A discussion of strategic similarities and differences and entrepreneurial and organizational characteristics is presented.