电子营销是否已成熟?建模历史影响对采纳后时代互联网消费者行为的影响

Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors

JOURNAL OF BUSINESS RESEARCH · 2009
被引 178
人大 A-ABS 3
数字营销消费者行为技术接受模型电子商务互联网营销