AN ASSESSMENT OF SUPPLIER — CUSTOMER RELATIONSHIPS
基于关系经理的实证数据,开发了一个供应商-客户关系分类框架,将关系分为七类,并利用德尔菲法为每类命名,有助于管理者理解关系类型。
This research develops a classification framework of supplier‐customer relationships. Data were collected from active relationship managers and provided the empirical basis for the classification scheme. The resulting relationships were classified into seven groups. Names for each type of relationship were developed based on a set of Delphi group responses.