Decomposing Local: A Conjoint Analysis of Locally Produced Foods
通过选择实验数据，分析消费者对“本地”食品的地理范围界定，以及“本地”属性是否独立于新鲜度、农场规模等因素，发现消费者对“州内”和“附近”产品的价值评价相似，且对本地生产的支付意愿与新鲜度、农场规模无关。
Abstract Increasingly, foods are marketed as “locally grown.” We use stated preference data from a choice‐based conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of “local,” and (2) is the value consumers place on “local” production distinct from other factors that are often confounded with locally produced foods such as farm size and product freshness? We find our subjects place similar value on products produced “in state” and “nearby” and that consumers' willingness to pay for local production is independent from values associated with product freshness and farm size.