被选择压垮:英国广播公司的商业模式分析

Stressed by Choice: a Business Model Analysis of the BBC

BRITISH JOURNAL OF MANAGEMENT · 2008
被引 31
人大 A-ABS 4

中文导读

提出商业模式概念,解释英国广播公司(BBC)近期裁员防御策略,认为其因财务压力与利益相关者可信度困境而陷入紧张,并指出缺乏反思性、以商业模式为中心的监管可能导致其不可持续。

Abstract

This paper aims to explain the recent defensive strategy of downsizing at the BBC. The paper rejects the analysis of both industry practitioner and neoclassical economics academic critics who represent the corporation as an all‐powerful, abusive player in a market and instead develops an alternative concept of the business model, which focuses the pressures of financial viability and stakeholder credibility to explain the restructuring. We argue that the BBC's business model is stressed because it struggles to deliver what key stakeholders want and expect from the corporation, from a pot of revenue that is limited by regulation. The BBC's problem is compounded by demands for more programming hours following its move into digital and by the increasingly formalized demands of regulators on behalf of an absent consumer. The paper concludes that without reflexive, business‐model‐centred regulation, it is likely that the BBC's business model will become unsustainable.

商业模式媒体管理公共广播组织战略