Strategy Formulation in Declining Industries
指出衰退产业环境各异，企业需考虑需求、客户、产品、供应商、竞争对手和退出壁垒等因素，选择早期退出、收割、选择性收缩、维持或增资等战略。
Because the environments of declining industries differ, many different strategies could be appropriate for coping with declining demand. Demand and customer traits, product traits, supplier behavior, competitor traits, and exit barriers must be taken into account by a firm in a declining industry. Strategy alternatives include early exit, milking the company's investment, shrinking selectively, holding the present position, and increasing investments. Some possible strategies must be adopted early if they are to succeed.