The Contributions of Marketing To Strategic Management
从哲学、概念和方法层面阐述营销如何帮助战略管理，强调以顾客为中心、市场细分与定位，并介绍市场评估理论对动态分析的作用。
Marketing helps strategic management at a philosophical, conceptual, and methodological level. Theory-building contributions are few. The marketing concept stresses that customers are the focal point of strategy. Marketing defines the environment in terms that customers think are important. Segmentation partitions customers into groups with common needs and the positioning concept frames strategic choke as decisions about which segments to serve and with whom to compete. An emerging theory of market evaluation helps dynamic analysis of customers, competitors, and strategic choices.