Enhancing Entrepreneurial Orientation Research: Operationalizing and Measuring a Key Strategic Decision Making Process
评估了三种测量创业导向的方法（管理感知、企业行为、资源分配）的优缺点，提出使用三角测量法提高准确性，并讨论了测量选择中的理论、资源可用性和可解释性考量。
As a means to enhance prescriptive theory on a firm’s entrepreneurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. We examine a set of recent studies employing these approaches, propose important contingencies regarding their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. The paper concludes with a discussion of theoretical, resource availability, and interpretability considerations in measurement selection.