Intensive Growth Opportunities: An Extended Classification
提出一个扩展的产品-市场增长矩阵，将用户焦点、用途焦点、市场增长率等外部机会因素及内部战略响应选项作为子维度，帮助企业识别各类密集型增长机会。
Market penetration, market development, and product development constitute the major intensive growth opportunities open to a firm. The author describes a matrix framework designed to help identify the various distinct growth possibilities latent in each of the above opportunity classes and proposes an extended product-market growth matrix incorporating external opportunity factors such as user focus, use focus, market growth rate, and a wide range of internal strategy response options as subdimensions.