Cognitive Individual Distortions and Emotional Factors: An Introduction to a Cognitive Approach to Governance of the Firm
介绍公司治理的认知方法，指出管理决策常受认知扭曲或情感因素影响，导致系统性错误，并识别了常见偏差，旨在提高治理行动的有效性。
The goal of this paper is the introduction of a cognitive approach to governance of the firm. There are a lot of relationships that tie the cognitive science to management and are founded on the role of the indiv idual in the process of business management. Frequently, managerial decisions are taken using regular way of happening that are not fully rat ional but that are the result of cognitive d istortions or emotional factors (positive or negative) which may push manager to make systematic errors. Starting fro m the cognitive distortion derived fro m the behavioral finance this paper describes some emotional factors, derived fro m the study of psychology literature, that can influence an ind ividual during its decision making process. In this sense, we have identified the most co mmon bias that can shove individuals, and therefo re the manager, to take decisions influenced by cognitive distortions or emotional factors. At the end, after the introduction of a role of cognitive distortions in governance of the firm, we introduced a cognitive approach, with the objective of increasing the degree of knowledge of the effectiveness of its actions.