The Symbolic Management of Strategic Change: Sensegiving Via Framing and Decoupling
研究企业如何通过框架构建语言来管理战略变革，发现企业会根据不同利益相关者的偏好调整措辞，并分离宣称与实际执行，从而获得积极市场反应。
This study develops a symbolic management perspective on strategic change to predict and test the antecedents and consequences of how firms frame strategic change. Using data from a sample of contemporary German corporations, we find support for our predictions that firms (1) use specific framing language that fits better with their divergent stakeholder preferences, (2) use language that decouples espousal and actual implementation of strategic change, and (3) realize positive market responses to institutionally appropriate frames of change.