Experiencing the Shadow: Organizational Exclusion and Denial within Experience Economy
研究体验经济活动中被忽视的阴暗面，用荣格心理学中的“阴影”概念分析组织如何通过身份管理制造排斥与否认，并探讨如何整合这些黑暗面。
This article focuses on the dark and hidden aspects of experience economy events. These aspects are framed as the shadow in the Jungian sense, i.e. an archetype of the unconscious domain. Individuals and organizations create a shadow as a side effect of attempts at control and ordering of their identity. The article presents stories based on ethnographically inspired field studies of experience economy events to show how staged experience produces an experiential shadow side. The process is problematized and reflected upon as a shadow producing side effect of identity production and management in experience economy settings. The possibilities for the integration of the shadow into the normal operation of experience economy organizations are considered with the help of images of the carnival and the archetype the fool. The acceptance of the paradoxical and strange side of such events they may be better understood and their dark side integrated.