Brains and Games
介绍神经经济学方法及其在组织研究中的应用，通过四个例子说明如何用这些方法促进理论发展、检验和修剪，并对比其优缺点。
Organizational research has seen several calls for the incorporation of neuroscience techniques. The aim of this article is to describe the methods of neuroeconomics and the promises of applying these methods to organizational research problems. To this end, the most important neuroeconomics techniques will be described, along with four specific examples of how these methods can greatly benefit theory development, testing, and pruning in the organizational sciences. The article concludes by contrasting the benefits and limitations of neuroeconomics and by discussing implications for future research.