Note: Dynamic Conjectural Variations in a Lanchester Oligopoly
提出基于动态推测变差的方法，用于兰彻斯特寡头微分博弈中的动态广告策略，允许竞争者预测对手对市场份额状态变量的反应，并保持开环纳什均衡策略的计算优势。在即食麦片行业的实证中，该方法比开环广告策略更好地解释了竞争者的广告行为。
An approach based on dynamic conjectural variations is advanced for developing dynamic advertising strategies in a Lanchester oligopoly differential game. The approach allows competitors to anticipate rival reactions to market-share state variables, and maintains the computational advantage of open-loop Nash equilibrium strategies. In an empirical application to the ready-to-eat cereal industry, it is shown that advertising strategies based on dynamic conjectural variations can better explain the advertising of the cereal competitors than can open- loop advertising strategies.