Gapping the Relevance Bridge: Fashions Meet Fundamentals in Management Research
指出管理研究的“相关性鸿沟”源于实践者追逐潮流和学者固守抽象基础，提出通过关注时尚的概念基础和以自我为中心的认知，重新审视有效性的根本障碍。
The much lamented ‘relevance gap’ is as much a product of practitioners wedded to gurus and fads as it is of academics wedded to abstractions and fundamentals. The gap persists because practitioners forget that ‘the’ real world is actually ‘a’ world that is idiosyncratic, egocentric and unique to each person complaining about relevance. Greater attention to the conceptual underpinnings of fads and egocentric perception suggest the existence of more fundamental barriers to effectiveness such as ceilings on improvement, weak situations, ambiguous signals, non‐obvious adaptive forms and preoccupation with vision. Joint practitioner‐academic effort devoted to questions of how events come to be seen as ‘real’ could re‐bridge a gap whose nature has been misidentified.