PRODUCER RISK, PRODUCT COMPLEMENTARITY AND PRODUCT DIVERSIFICATION
研究了生产者风险厌恶和产品互补性如何共同影响产品多样化决策，发现两者并存时可能反而减少多样化。
In this paper, a model is presented of the product diversification problem which features both producer risk aversion and product complementarity as determinants of product diversification. Although both risk aversion and product complementarity are, in the absence of the other, incentives to diversity production, when the two are present their joint influence may create a disincentive to diversification. In particular, an increase in the value of product complementarity may result in reduced product diversification for a risk‐averse producer.