Advancing Nonmarket Strategy Research: Institutional Perspectives in a Changing World
回顾了非市场战略研究的主流范式及其关键发现，提出整合制度与战略视角是未来发展方向，尤其对新兴经济体中的企业实践具有指导意义。
Executive Overview Nonmarket strategy is now well established as a legitimate field of research. In this paper, we review the dominant paradigms in contemporary nonmarket research and report on the key insights and findings from those perspectives. We use this review to suggest that the integration of institutional and strategic perspectives provides a logical path for the continued development of nonmarket strategy research going forward. Looking ahead, our premise is that institutional perspectives will have an increased relevance to nonmarket scholarship, particularly with the increasing importance of emergent economies to international business. As companies are required to invest more in nonmarket practices, and adapt those practices to unique country contexts, we anticipate that research will increasingly draw from multiple conceptual paradigms and perspectives.