利用教学案例进行管理研究

Using teaching case studies for management research

STRATEGIC ORGANIZATION · 2010
被引 65
人大 A-ABS 3

中文导读

提出将商学院广泛使用的教学案例作为学术研究材料,探讨其作为替代实地调研的二手数据来源的可行性、适用条件及使用方法。

Abstract

Teaching case studies are widely deployed in business schools. They are contextually rich in detail, and students learn by applying and adapting theoretical concepts to specific business situations described in the case. This article proposes a new way to use teaching case studies, as research materials for academics. The article addresses three questions: (1) Can teaching cases be used as an alternative to field research? (2) When can teaching case studies be used as secondary data? and (3) How can teaching case studies be used as secondary data? The article concludes that teaching case studies are an unexploited and readily available source of research data, a source which should be considered when going into the field and gathering primary data is not possible.

管理科学案例研究研究方法教学案例数据来源