Using teaching case studies for management research
提出将商学院广泛使用的教学案例作为学术研究材料,探讨其作为替代实地调研的二手数据来源的可行性、适用条件及使用方法。
Teaching case studies are widely deployed in business schools. They are contextually rich in detail, and students learn by applying and adapting theoretical concepts to specific business situations described in the case. This article proposes a new way to use teaching case studies, as research materials for academics. The article addresses three questions: (1) Can teaching cases be used as an alternative to field research? (2) When can teaching case studies be used as secondary data? and (3) How can teaching case studies be used as secondary data? The article concludes that teaching case studies are an unexploited and readily available source of research data, a source which should be considered when going into the field and gathering primary data is not possible.