Communication and Cognition in Appraisal: A Tale of Two Paradigms
通过分析录像中的评估访谈，发现存在共同的认知脚本，并将基于解释范式的发现与基于实证范式的对比研究进行比较，揭示不同视角下对同一组织现象的不同解读。
This research explores the basic question: Are there shared cognitive structures (scripts) underlying common organizational events'? Linguistics and social cognition were used to fashion a framework for the interpretation and analysis of videotaped appraisal interviews, which were coded via speech act analysis and then computer-mapped to create a graphic display of each appraisal interaction. Interpretive analyses of these maps revealed a common behavioural script, which implied the existence of a consensual cognitive script for enacting the appraisal interviews. Additionally, the approach and findings of this study, which is based on an 'interpretive' research paradigm, are contrasted with a companion study (Gioia and Sims 1986), which was based on a 'positivist' paradigm. The comparison of two studies investigating the same set of events from alternative paradigmatic perspectives reveals not only convergent and divergent findings, but also suggests that when one adopts different 'lenses' with which to view ostensibly the same organizational phenomena, one simply 'sees' different things.