The role of executive team actions in shaping dominant designs: Towards the strategic shaping of technological progress
论证企业命运与产品类别演化紧密相关，指出主导设计的变异、保留和选择驱动产品类别演化，并强调高管团队的技术战略决策需理解市场不连续性带来的机会空间。
The purpose of this paper is to argue that the destiny of the firm is closely linked to the evolution of product class in the industry and show that product-class evolution is driven by the variation, retention and selection of dominant designs in the context of lumpy markets. The paper demonstrates that business strategy decisions cannot be undertaken without an intimate understanding of the relationship between the firm's technology trajectory and the opportunity space created by lumpiness in the market. The paper identifies where the major choices facing the executive team, and the processes they implement in response, significantly influence the scope direction and quality of technology strategy decisions.