The Invisible Green Hand: How Individual Decisions and Markets Can Reduce Greenhouse Gas Emissions
文章指出个人购买决策累积导致气候变化，但同样可用于减排；提出基于市场的激励相容机制能鼓励私人投资者采取绿色且盈利的行为，并说明地方政策如何帮助弥合效率差距。
The cumulative effects of individual purchase decisions are responsible for anthropogenic climate change. These very same private investment and consumption decisions are at the center of climate change mitigation efforts. This article shows that new market-based, incentive-compatible mechanisms could encourage win-win (green and profitable) behavior by private investors. Despite their availability and financial viability, people often overlook more efficient technologies in favor of the less efficient but familiar ones. The article provides a framework that shows how local policies can act as catalysts in providing profitable opportunities for private investors to bridge this so-called efficiency gap.