Do Effectuation Processes Shape the Relationship between Product Diversification and Performance in New Ventures?
研究效果逻辑过程（实验、可承受损失、灵活性和预先承诺）如何调节新创企业产品多元化与绩效的关系，发现除可承受损失外，其他过程均正向调节该关系。
This study applies the lens of effectuation to product diversification and examines the moderating effects of effectuation processes on the relationship between diversification and performance in new ventures. Effectuation processes are conceptualized in terms of experimentation, affordable loss, flexibility, and pre–commitments. The findings indicate that, with the exception of affordable loss, effectuation processes exert a positive effect on the diversification–performance relationship. Theoretical and empirical implications are discussed.