制造战略、业务战略、环境与结构的配置

Configurations of Manufacturing Strategy, Business Strategy, Environment and Structure

JOURNAL OF MANAGEMENT · 1996
被引 402 · 同刊同年前 9%
人大 AFT50ABS 4*

中文导读

识别出四种制造战略配置(利基差异化、广泛差异化、成本领先、精益竞争),并分析其与竞争战略、组织结构、环境的关系,对制造企业制定战略有参考价值。

Abstract

By developing strategic configurations which describe commonly used paths to competitive advantage for manufacturers, this paper reconciles some basic concepts from competitive strategy and manufacturing strategy. Four basic strategic configurations are identified: niche differentiator, broad differentiator, cost leader, and lean competitor. The configurations are traced conceptually through competitive strategy, organizational structure, environment, and a strategic framework of manufacturing capabilities and decisions. Examples from the major home appliance industry are provided for each configuration.

制造战略竞争战略组织架构竞争优势家电行业