Improving the creativity of organizational work groups
指出团队在发散思维上存在障碍，但擅长收敛思维，并提出了十种经证明有效的低成本技术来提升团队创造力。
Executive Overview In the rapidly changing, more competitive new economy, teams need to engage in divergent thinking in which they put aside typical assumptions. However, the deck seems to be stacked against teams as the agents of creativity. Indeed, teams excel at convergent thinking, but it is individuals who excel at divergent thinking. In this article, the four key obstacles to creative teamwork are identified and described. Then, ten techniques for enhancing creative teamwork are outlined that most teams or workgroups can put into place. These techniques have all been proven effective in enhancing creativity and are extremely cost-effective.