The Next Generation: Technology Adoption and Integration Through Internal Competition in New Product Development
研究了企业内部新技术挑战现有技术时产生的内部竞争，发现这种竞争促使现有技术团队将新技术整合到下一代产品中，原因包括搜索方向转变和内部信息流动。
This paper examines the impact of internal competition that occurs when new technology challenges the technology in a firm's existing products. New-technology development projects are traditionally judged by market success—and most fail. If we examine their impact on existing-technology product development, a different interpretation arises. Drawing on the literature on the influence of social factors on interfirm search and adoption of new technologies, this study argues that similar processes occur intrafirm. Evidence from a field study on new-technology product development in high-technology firms shows that internal competition influences existing-technology product development groups to integrate the new technology into the next generation of their own products. The reason is twofold. First, these groups shift their search toward the new technology and allocate resources to gain a deeper understanding of it. Second, access to internal information and the mobility of workers across project boundaries benefit the existing-technology groups. The findings provide a model of innovation that illustrates an endogenous process of internal competition. This often political and contentious process can have a strong influence on technology adoption and integration.