A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms
研究了家族企业中控制代际、市场导向与创新之间的关系，发现后代控制的企业市场导向行为更低，但市场导向对创新的正向作用依然存在，且代际通过影响市场导向间接影响创新。
This study focuses on market orientation in family-owned firms. Market orientation is influenced by organizational characteristics and is at the same time a key antecedent of innovation. Since the generation in control largely shapes the family firm’s organization, the authors examine the relationships between the generation in control, market orientation, and innovation. Using regression analysis, the study demonstrates that later generations show a lower level of market-oriented behavior, that the positive relationship between market orientation and innovation is maintained in a family firm sample, and that the generation in control influences innovation through its influence on market orientation.