Better late than never: a study of late entrants in household electrical equipment
研究了家用电器市场中后来进入的企业如何利用市场条件、资源优势和战略定位实现早期成功，对关注市场进入策略的管理者有用。
Abstract For the most part, studies on timing of entry have attempted to determine the advantages that early entrants may be able to develop and hold over subsequent entrants. Given that a large number of firms attempt to enter at a much later stage in the development of the market, it is particularly surprising that little research has attempted to examine the differences in the ability of late movers to penetrate the market. In this paper, we focus exclusively on late movers and examine the extent to which their early success can be tied to existing market conditions, their resource strengths, and their strategic positioning. Copyright © 2003 John Wiley & Sons, Ltd.