Optimal Control of Generic Fluid Milk Advertising Expenditures
为纽约州牛奶促销项目确定三个市场的最优广告支出，发现纽约市和奥尔巴尼应削减约10%，锡拉丘兹应增加三倍，并存在反映一级差价季节模式的最优季节性广告模式。
Abstract Optimal expenditures of the New York State milk promotion program are determined for three markets. Spending level in New York City and Albany should be reduced by about 10%, while that for Syracuse should be increased three times. Further, there exists an optimal seasonal advertising pattern which reflects the seasonal pattern of the Class 1 differential. In addition, the optimal spending level and seasonal pattern of the state promotion program depends on those of the national program. Thus, coordination between the two promotional units is essential to achieve optimality.