Microfoundations for Strategy: A Goal-Framing Perspective on the Drivers of Value Creation
基于目标框架理论，论证战略目标通过影响员工动机来驱动企业价值创造，为战略管理提供微观认知基础，对研究战略领导力与价值关系的学者有参考价值。
Scholars increasingly seek to proffer microfoundations for macro management theory, notably strategic management theory. These microfoundations naturally revolve around human resources. We argue that proper microfoundations for strategic management theory must recognize that the management of motivation is first and foremost a matter of the management of cognitions of organizational members, an insight we found in goal-framing theory, an emerging perspective based on cognitive science, behavioral economics, and social psychology. Building on this insight, we argue that a key reason why strategic goals matter to firm performance—that is, firm-level value creation and value capture and sustained competitive heterogeneity—is that such goals influence value creation rooted in employee motivations. Unfolding this idea allows us to generate new insight into the relations among value creation, strategic leadership, and strategic goals.