Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation
基于解释水平理论，通过实验发现时间距离调节了机会的渴望性与可行性对评估和开发意图的影响，为创业研究和教育提供了新视角。
How does the temporal distance between the phases of evaluation and exploitation alter entrepreneurs’ opportunity evaluation? Building on construal level theory, we argue that the impact of an opportunity's desirability and feasibility on evaluation and exploitation intentions varies systematically with temporal distance. We experimentally demonstrate stronger influences of desirability on evaluation when the exploitation phase is temporally distant rather than near, whereas feasibility more strongly affects evaluation when exploitation is near rather than distant. Using construal level theory, we explain empirical inconsistencies in previous research and demonstrate the usefulness of integrating the concept of temporal distance in entrepreneurship research and education.