The Role of Gender Stereotypes in Perceptions of Entrepreneurs and Intentions to Become an Entrepreneur
研究调查了三个国家的年轻人，发现创业者被认为具有男性化特征，且只有女性同时认为创业者与女性有相似特征；自我男性认同度高的人创业意向更高，而女性认同度则无此效应。
In this study we examine the role of socially constructed gender stereotypes in entrepreneurship and their influence on men and women's entrepreneurial intentions. Data on characteristics of males, females, and entrepreneurs were collected from young adults in three countries. As hypothesized, entrepreneurs were perceived to have predominantly masculine characteristics. Additional results revealed that although both men and women perceive entrepreneurs to have characteristics similar to those of males (masculine gender–role stereotype), only women also perceived entrepreneurs and females as having similar characteristics (feminine gender–role stereotype). Further, though men and women did not differ in their entrepreneurial intentions, those who perceived themselves as more similar to males (high on male gender identification) had higher entrepreneurial intentions than those who saw themselves as less similar to males (low male gender identification). No such difference was found for people who saw themselves as more or less similar to females (female gender identification). The results were consistent across the three countries. Practical implications and directions for future research are discussed.