The Influence of CEO Gender on Market Orientation and Performance in Service Small and Medium-Sized Service Businesses
研究了CEO性别对服务型中小企业市场导向及企业增长与盈利绩效的影响，发现女性领导的企业因更强的市场导向而表现更优。
This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial performance (profitability). That is, female-led service SMEs perform significantly better due to their stronger market orientation relative those led by males. The findings further suggest that female-led firms were slightly better than their male-led counterparts in transmitting market performance into financial performance, although the differences were not statistically significant.