Status Quo Effect in Choice Experiments: Empirical Evidence on Attitudes and Choice Task Complexity
利用森林生物多样性选择实验数据,研究发现抗议态度、对商品的态度和感知任务复杂性影响现状选项的选择,但只有前两者在所有计量模型中显著。
Many studies on individual decision making have shown that a disproportionate number of respondents choose the status quo (SQ) alternative. But it is still unclear what motivates individuals to disproportionately select the SQ alternative. Using data from two choice experiments about forest biodiversity, we find evidence that a protest attitude, an attitude toward the good, and perceived choice task complexity influence the choice of the SQ. However, only the attitude toward the good in question and the protest attitude show significant effects across all econometric specifications.