The Capital Asset Pricing Model: An Evaluation of its Potential as a Strategic Planning Tool
总结资本资产定价模型(CAPM),探讨其作为企业战略规划工具的潜力,指出使用前提,并进行批判性评价,最后提出将竞争战略模型、CAPM与商业模拟模型结合的必要性。
In this paper we provide a summary of the capital asset pricing model (CAPM) and point out how it might possibly be used as a tool for strategic planning by corporations that own a portfolio of businesses. We also point out some of the assumptions underlying the CAPM which must be satisfied if it is to be used for strategic planning. Next we include a critical appraisal of the CAPM as a strategic planning tool. Finally, we state the case for linking competitive strategy models, CAPM models, and business simulation models.