Business ethics and customer stakeholders
文章探讨了建立合乎伦理的顾客关系的基础，包括信任、诚信和公平交易，并指出企业需要基于领导力和价值观承诺来创建伦理文化，以平衡利益相关者关系。
The article discusses foundations for ethical customer relationships, contingent knowledge about customers as stakeholders, and insights on establishing a balanced stakeholder orientation. The relationship between customers and a firm exist because of a mutual expectation built on trust, good faith, and fair dealing. Ethical responsibilities to U.S. consumers have a strong foundation of legal protection. The U.S. Federal Trade Commission (FTC) works to protect consumers against unfair or fraudulent practices. Experts say organizations need to create ethical corporate cultures based on leadership and the commitment to values that stress the importance of stakeholder relationships.