Escalation of Commitment: When To Stay the Course?
当重要项目似乎失败时，决策者面临坚持或放弃的困境。本文探讨了导致组织错误放弃潜在成功项目的因素，对管理者和决策者具有参考价值。
When an important venture seems to unravel, decision makers may face a dilemma. Do they persist and risk becoming caught up in a spiral of escalating commitment, or “apply the brakes” when they may be within an ace of success? Escalation of commitment is thought to be a ubiquitous and costly mistake. Yet sometimes organizations should “press on the accelerator” and stay the course despite adversity. This paper explores what might drive organizations to erroneously abandon a potentially successful venture.