Competing and Cooperating Similarity in Global Strategic Alliances: An Exploratory Examination
研究了全球战略联盟中合作伙伴的竞争相似性和合作相似性对联盟结果的影响，发现竞争相似性有负面作用，合作相似性有正面作用，且关系努力可缓解差异带来的摩擦。
We used two variables, competing similarity and cooperating similarity, in developing a comprehensive model that forces a simultaneous treatment of partner characteristics and partner capabilities in global strategic alliances. An empirical test of this model on a sample of 70 global strategic alliances indicated mixed support for our hypotheses, and suggested that competing similarity has a negative effect and cooperating similarity has a positive effect on alliance outcomes. Findings also show that deliberate ‘relational efforts’ mitigate the frictional effects of differences in partner characteristics.