Research Note: Linguistic Analysis of an Open-ended Questionnaire in an Organizational Study
讨论了在组织研究中收集成员意见时，结构化问卷与开放式问题的优缺点，并提出了提高开放式问题分析可靠性的方法。通过一家瑞典报纸公司的案例，展示了如何结合定性与定量方法分析非结构化信息，发现不同职业群体间的取向差异，且两种方法结果相似。
This paper discusses methods of data collection when opinions of organization members are required for a study. The advantages and disadvantages of rigorously structured questionnaires and open-ended questions are examined. Methods to increase the reliability in the analysis of open-ended questions are suggested. An application from a Swedish newspaper company demonstrates how qualitative and quantitative methods can be combined in the analysis of unstructured information. The results point to , differences in orientation between different occupational groups in the company. In addition the results indicate that qualitative and quantitative methods provide similar results. Finally, the feedback of the results to interviewees has pointed to the usefulness of the method both for research and as a tool in organizational development.