TIMING AND EXTENT OF SUPPLIER INTEGRATION IN NEW PRODUCT DEVELOPMENT: A CONTINGENCY APPROACH
研究了权变因素如何影响新产品开发中供应商整合的时机和程度,以及不同整合水平如何影响项目绩效,对管理者和学者有参考价值。
While research on internal integration in new product development (NPD) has progressed to the examination of contingency factors that assess adequate levels of integration, contingency models examining the appropriate timing and level of integration with suppliers in NPD have yet to be empirically tested. The purpose of this study is to explore how contingency factors affect the timing and level of supplier integration into NPD, and how varying levels of integration affect project performance. The study uses structural equation modeling to analyze data on 116 NPD projects employing supplier integration sampled from international organizations representing a wide variety of industries. Results suggest that newer products signify the need for earlier supplier integration, while positive prior experience with the supplier and the procurement of highly strategic items indicate the need for tighter integration. When employed, these patterns of activity result in high levels of perceived NPD performance.