Are Food Choices Really Habitual? Integrating Habits, Variety‐seeking, and Compensatory Choice in a Utility‐maximizing Framework
研究了消费者在频繁食物选择中如何采用习惯、效用最大化或多样性寻求等决策策略，并提出了一个替代传统状态依赖方法的模型，适用于分析不同食品品类的选择模式。
Given the large number of food choices that consumers make each day it seems likely that they will adopt decision strategies that minimize cognitive effort. To examine this issue, we develop a conceptual and empirical model of habitual choice, and the factors that result in transitions to two strategies other than habitual selection: utility‐maximizing choice and a variety‐seeking strategy. Our approach provides an alternative to traditional state dependence methods used in this type of panel data. We apply this framework to the choice of two food products that illustrate the heterogeneity across types of products in decision strategies and routine choice patterns.