关于支付意愿和接受意愿实验中锚定效应稳健性的研究

On the Robustness of Anchoring Effects in WTP and WTA Experiments

American Economic Journal: Microeconomics · 2012
被引 96
人大 AABS 3

中文导读

重新检验了Ariely等人(2003)的锚定操作对普通市场商品评估的影响,发现锚定效应非常微弱;对二元彩票评估进行相同操作,未发现任何锚定效应,表明锚定效应的稳健性有限。

Abstract

We reexamine the effects of the anchoring manipulation of Ariely, Loewenstein, and Prelec (2003) on the evaluation of common market goods and find very weak anchoring effects. We perform the same manipulation on the evaluation of binary lotteries, and find no anchoring effects at all. This suggests limits on the robustness of anchoring effects.

锚定效应WTPWTA稳健性