Reputation, Image, Prestige, and Goodwill: An Interdisciplinary Approach to Organizational Standing
比较了经济学、营销学、社会学和会计学等学科中用于描述组织地位的四个概念（声誉、形象、声望和商誉），从语义、组织成本、决定因素和影响等方面进行对比，并构建了一个跨学科、多利益相关方的组织地位框架，提出研究命题。
Reputation, image, prestige, and goodwill are concepts used by different disciplines, e.g., economics, marketing, sociology, and accounting, to denote the general standing of organizations among their counterparts. In this paper, the various concepts are reviewed and compared in terms of semantics, organizational cost, determinants, and implications, among others. An interdisciplinary, multiconstituency framework of organizational standing is developed, and research propositions are delineated.