With a Little Help from My Competitors: Peer Networking among Artisan Entrepreneurs
研究手工艺电商中同行通过正式和非正式网络交换建议和支持的情况，发现动机差异影响他们看重和提供何种帮助。
Although many studies have assessed the effects of networking and government assistance programs on small business success, little attention has been paid to the opportunities afforded by technology for owner–managers in the same industry to offer “soft” support, such as advice, to one another. Here we examine arts and crafts e–commerce, a context conducive to comparing distinct types of advice and support, and where a great deal of peer assistance is exchanged via formal and informal networks. Survey results from 343 artisan entrepreneurs show that motivational differences influence which types of advice and support they value and which they are most likely to provide to others.